Managing organizational goals (i.e., Key Performance Indicators; KPIs) and the implementation of those goals is the essence of how strategy is achieved. Easier said than done; companies often experience a gap between strategy and achieved KPIs.

The strategy-KPI gap exists because KPIs are a strategy neutral approach to manage goals (e.g., SMART: Specific, Measurable, Achievable, Relevant, and Timely). Conventional KPIs fall far short of capturing the leading and lag indicators required to achieve the desired strategy. What is missing in performance management is a bridge approach that allows strategy to be fully reflected in KPIs.

MBX™ Performance Management
We refer to our approach as Management by Exchange (MBX™) – more specifically, we employ exchange science to help CEOs, top management teams, and business unit leaders bridge the gap between strategy and achieved KPIs. By leveraging exchange science (in addition to KPI best practices) we have created a unique and more effective approach toward performance management.